Advertising a product can be a hard task, but the single most important thing in advertising a product is to make it relatable to the masses.
Make people feel like they understand it and would actually need / use it on a daily basis.
When I saw this ad by Apple for the iPhone 5 I thought it captured this perfectly. Everyone can relate to this. Everyone ants to capture that moment on a daily basis that they never want to forget.
Brilliant advertising Apple. Job well done!
What did you think?
**Have you seen any good ads lately?**